Roberts Bakery revs up driver training with reVUE

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Family bakers Roberts Bakery has invested in reVUE’s evidence based driver coaching programme in order to ensure and continue its emphasis on road safety.

Roberts Bakery originally partnered with reVUE’s sister company, VUE, to install its in-vehicle Video Data Recorder (VDR) technology throughout its commercial fleet. This helped reduce insurance costs for the bakery, as well as maintain vehicle safety. After a successful rollout, Roberts Bakery is now using reVUE to analyse the VDR results to offer driver coaching.

Mark Owen, director of Logistics at Roberts Bakery, said: “We installed VUE’s VDR system in more than 80 of our delivery vehicles just under a year ago. It’s proved to be so worthwhile in terms of reducing insurance costs and protecting drivers from non-fault accidents or fraudulent insurance claims, that we are now implementing the second stage, reVUE’s driver coaching, to further strengthen our safety strategy.”

VUE’s three camera system (front and rear facing and nearside), allow images to be displayed live on a screen in the cab, capturing and bookmarking instances of excessive G-force, speed and heavy braking. reVUE utilises the footage and driving data in order to give commercial drivers coaching style feedback.

“By analysing the video footage, reVUE is helping us to enhance driver behaviour and proactively coach them to further reduce the risk of incidents and accidents with other vehicles, and vulnerable road users.”

Glen Mullins, director of VUE and reVUE added: “We work with a number of commercial fleet owners and insurance companies which have seen that CCTV technology, when professionally interpreted, improves driver behaviour and attitude, with the result of improved safety on the roads. Our aim is to help as many fleet owners as possible reduce the number of accidents their drivers have, improve safety for other road users and reduce insurance costs – but also protect drivers from other road users.”

Based in Trafford Park, Manchester, Vision Unique Equipment (VUE) has a turnover of £3 million and was awarded the Highly Commended Fleet Safety Product award at the BRAKE Fleet Safety Awards in 2013.

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