CEMEX UK extends safety strategy with reVUE


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Building materials supplier, CEMEX UK, is piloting evidence based driver coaching following the successful roll-out of CCTV technology in its commercial fleet.

CEMEX’s road traffic accident rates involving cyclists and vulnerable road users fell significantly after implementing a programme of several measures, including installing CCTV and video data recording (VDR) technology.

The firm initially trialled CCTV systems from Manchester-based company, VUE, on its London based tipper fleet and has now installed trial cameras and data recorders into a number of its concrete mixers and cement tanker vehicles.

CEMEX is now piloting reVUE, VUE CCTV’s evidence based driver coaching intervention training which recently launched, as part of its significant driver training programme.

reVUE utilises  footage and driving data in  order to give commercial drivers coaching style feedback. Research undertaken by reVUE prior to the launch found evidence based coaching has a positive effect of improving driver behaviours and reducing driving styles and activities linked to road accidents.

Carl Milton, regional logistics manager at CEMEX UK said:

“Installing the camera systems is part of our further commitment to a strategy of safer vehicles in our communities and on our roads by reducing blind spots, improving driver behaviour and training and being able to review incidents.

“We have begun piloting reVUE which analyses video footage to enable a more effective way of assessing driving behaviour and proactively coaching drivers to further reduce the risk of incidents and accidents with other vehicles, and vulnerable road users.”

Glen Mullins, director of VUE, added:

“CEMEX is leading the way in improving road safety in its sector and its decision to install our vehicle cameras has already proven to help make the roads safer for cyclists and other road users.

“Through reVUE, our professional driver trainers and driver behavioural experts are now working with CEMEX to help them analyse and interpret video footage in order to deliver evidence-based driver coaching.

“Our research revealed drivers in vehicles fitted with a VDR and receiving feedback intervention will take significantly fewer risks and improve their attitude to driving more carefully.”

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